[Twelveth letter from Seoul, Korea] Clothing industry in Korea(womenware)

Dear,
as I did tell you, I'd like to breifly introduce about Korean clothing market in this time.

It's segmented into different markets, and today I'm only focusing on online clothing markets for women as it's an extremely popular way to purchase clothes among Korean women.

Let's check the websites below:

1. Pinkbanana (this one is very popular and mostly displays casual looks.)

    http://www.pinkbanana.co.kr/ 

2. STARMINT (more faminine looks)

    http://www.starmint.co.kr


First, you could feel what Koreans look like, and the commodities there.  :)

Price, this one depends on mostly brands, however, these kinds of on-line malls do not pursue such a brand things.  It's mostly based on 'wow' desingns and relatively cheap price.  Of course, comparable 'fake' designs are also popular within this market.  Nowadays, many people, especially Korean celebrities, has started to operate their online maket because it's easy to launch with their fame. :)

I know Many Chinese are coming to the wholesale market in Dongdaemoon, Seoul over night and they're purchasing vast amount and shipping the premade products(clothing) selling to the mainland of China.

Of course, manufacturing cost is definitately higher than China, however, Korea is famous for guaranteed high-quality manufacutring system and verticalization of the clothing business, which makes everything's easy and fast.

청평화시장(ChungPyungHwa Si-jang[market])
http://www.cph.co.kr/

This above one is the hot spot where many wholesalers from different countries visit and purchase in a vast volume.

More questions or more talks, either's always welcomed!

Have a great week, dear!

Sun Young Kim
sunkim.creates@gmail.com
+82 11 708 9936